WELCOME TO JOLI
Joli India is designed and founded by Lili. She is obssessed with India, and infectiously pulls all her inspiration from roaming the local markets and breathing, living and connecting with everyday India.
Lili loves to dig into India's treasures. Not only India's exceptional crafts and textiles, but especially India's age-old tradition of upcycling. All this, comes into communion to create unique, bold and colourful bags & pouches to brighten your world
Joli India is designed and founded by Lili. She is obssessed with India, and infectiously pulls all her inspiration from roaming the local markets and breathing, living and connecting with everyday India.
Lili loves to dig into India's treasures. Not only India's exceptional crafts and textiles, but especially India's age-old tradition of upcycling. All this, comes into communion to create unique, bold and colourful bags & pouches to brighten your world
We refer to the "concept" as the primary source of inspiration used in the creation of each bag or pouch. Therefore, each collection falls under one of the three concept ideas listed below. A lot of them overlap!
HANDLOOM
UPCYCLE
UPCYCLE
LOCALOVE
My dear friend and flat mate Jonas and I had been sketching and brainstorming on exciting ideas for a while. Although we both had jobs, we spent our evenings and weekends relentlessly designing bags, pouches and wallets inspired by our love for local India. Jonas & I, shared an almost unbearable enthusiasm for the colours, textures, materials, objects and artefacts we discovered as we wandered through Delhi’s labyrinthine streets and markets.
So infectious, these experiences gradually inspired us to start “Joli, proudly made in India”.
Jonas (Jo) & I (Lili) = Jo & Li = Joli
“Joli” which also means “pretty” in French.
