WELCOME TO JOLI
Joli India is designed and founded by Lili. She is obssessed with India, and infectiously pulls all her inspiration from roaming the local markets and breathing, living and connecting with everyday India.
Lili loves to dig into India's treasures. Not only India's exceptional crafts and textiles, but especially India's age-old tradition of upcycling. All this, comes into communion to create unique, bold and colourful bags & pouches to brighten your world.
EXPLORE THE CONCEPTS
We refer to the "concept" as the primary source of inspiration used in the creation of each bag or pouch.
Therefore, each collection falls under one of the three concept ideas below. A lot of them overlap!
Handloom Concept
This concept is about items made solely from handwoven textiles sourced and made all over India. From collected Dhurrie rugs to rustic handloom blankets or towels as well as stunning Ikats, we put together simple and practical bags for your everyday life.
UPCYCLE CONCEPT
All of the products created for the UPCYCLE CONCEPT are manufactured from waste materials that are repurposed into unique, handcrafted textiles for bags and pouches. We use various fabric and plastic wastes, such as rejected print runs from the packaging or cosmetics industries, discarded labels, failed fabric developments, and more.
LOCALOVE CONCEPT
This idea revolves around pieces made with fabrics & materials Lili found at India’s numerous amazing local bazaar markets. Lili disassembles and then reassembles these commonplace Indian soft furnishings into quirky fashion accessories. Slowly, she gives them a new refreshing life and purpose, sharing her passion of everyday India with you.
EXPLORE THE JOURNEY
Joli India was launched at the end of 2010. My dear friend Jonas and I had been sketching and brainstorming on exciting ideas for a while. Although we both had jobs, we spent our evenings and weekends relentlessly designing bags, pouches, and wallets inspired by our love for local India. Jonas & I shared an almost unbearable enthusiasm for the colours, textures, materials, objects, and artefacts we discovered as we wandered through Delhi’s labyrinthine streets and markets. So infectious, these experiences gradually inspired us to start “Joli India”.
Jonas & Lili = Jo & Li = Joli | “Joli” also means “pretty” in French.
